In this case, the idea is to serve up the short videos at a time when users have been scrolling down looking for something to watch. The opt-in feature will begin to appear on members’ homepages, somewhere around rows six through 12. On Netflix’s TV platform, “Fast Laughs” will work a little differently. However, Netflix’s goal is not to develop a social platform it’s to encourage users to add shows, movies and specials to their Netflix watch list or jump right in to start streaming a title after viewing the short video teaser. Similar to TikTok, “Fast Laughs” on mobile had offered a swipeable, vertical video feed where buttons to react, share or save the content are stacked on the right side of the screen. The smartphone version of TikTok-inspired feed was given a prominent position in the Netflix app, where it’s currently the middle button in the bottom navigation bar - a placement that seems to indicate the streamer is worried about losing users’ time spent on mobile to rival video apps like TikTok, or now, Instagram and Facebook’s Reels. Launched a year ago, the Netflix’s ‘Fast Laughs’ feed of funny videos had previously been available only on mobile devices, where it serves as a way to introduce Netflix users to new shows, movies and comedy specials they may want to watch.
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